PlayerUm launches new online event platform for companies

In times of pandemic, a digital solution brings countless possibilities for holding conventions, congresses, symposia, lectures and internal marketing04/11/2020

Thinking of new digital solutions to help companies in times of social distance, PlayerUm, an innovation agency that develops interactive and gamified platforms, apps and games, created a completely online solution for holding events. Customizable and 100% secure, the new platform brings countless possibilities for holding gamified events to increase employee participation and engagement in conventions, congresses, symposia, sales meetings, webinars, leaders meetings, celebratory events (online parties), happy hour), etc.

Today, more than ever, attention is our most precious asset, and we are increasingly demanding and judicious.

The differentials of the tool are the increased absorption of team content using gamification, the stimulation and competition in a corporate and collaborative environment, in addition to the possibility of obtaining better results with real-time analysis. “There is no way to imagine that just putting people to watch online content and videos is enough to generate engagement in a remote event ... For this reason, a platform like this should provide interactions with the contents and between the participants to bring them closer to the theme and involve them in the dynamics of socialization, collaboration and competition; ” explains Flávio Stoliar, CEO of PlayerUm. According to Forbes research, when using games, videos, podcasts and other modern formats, employee interest and involvement increases by around 90%, also increasing their productivity by an average of 60%.

“Another fundamental thing is to use modern, intuitive and fun dynamics and formats; compatible with the public and their preferences. If the tool does not provide a good experience for users and managers of the action, that whole memorable journey with incredible content that you planned will go down the drain. When the solution facilitates this journey, the results of public participation, engagement and satisfaction are surprising,” analyses the executive, who also emphasizes the importance of this communication being made through innovative and pleasant formats. In June this year, the agency was hired by Grupo Globo to develop, in a pioneering way, a 100% digital platform for Environment Week. The initiative was a success among employees, with more than 3 thousand views, counting more than 1,300 unique users over the five days. In previous years, the Environment Week was held in person format, with workshops, lectures and actions at Globo offices. But with the pandemic, the landscape and demands have changed. The solution for this edition was to do it in a totally online and interactive environment. “Even with all the challenges brought by Covid, where most of our employees are in their home office, Globo could not fail to reaffirm its commitment to the promotion and consolidation of environmental culture among its employees. The Environment Week, which is part of the company's official calendar, was then rethought in an innovative way so that it could transmit, in a fun and interactive way, quality and educational content, which aims to encourage good practices in Sustainability, as well as how to give visibility to the initiatives promoted by the company ”, reinforces Mauricio Gonzalez, Director of Globo's Shared Services Center. In 9 years in the market, PlayerUm served more than 100 clients and delivered more than 200 projects to large corporations such as Nestlé, Danone, L'Óreal, Uber, L'Occitane, Ipiranga, Futura´s channel, Globo´s Group of Communications, SporTV, MRV, among others. An estimate of 500 thousand professionals impacted, in five different countries, by the agency's solutions. In 2020, on the first three months of the year, PlayerUm had an increase of 236% in demand for online and interactive solutions. In the pandemic, the search for large corporations for agency solutions has practically tripled, which proves the urgency for the implementation of digital solutions.

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