Gamification is a strategy adopted by large companies during the Covid-19´s pandemic
By bringing fun, engagement, cooperation and competition, gamification is one of the tools that has become a fundamental strategy to encourage the participation of employees and collaborators in corporate actions after the quarantine imposed by the new Coronavirus. Gamification is one of the most sought-after expertise by customers of PlayerUm, an innovation agency that develops interactive platforms, e-learning, apps and games for companies.
To create a complete gamification with the best results, PlayerUm's CEO, Flávio Stoliar, highlights some important tips
By betting on a dynamic of games as the main premise, gamification encourages public engagement with the brand, in addition to bringing knowledge and information to participants in a playful and creative way. In addition, it is a highly effective strategy for strengthening relationships and developing individual team skills. The mechanics of games can be created in a personalized way, according to the needs of each company. There are countless possibilities for including elements, as well as points system, scoreboard, ranking, time restriction, badges, combat, donations, investigations, and many others.
One of PlayerUm's recent solutions was the development of a digital platform, focused on employees, for Globo's Environment Week, celebrated in June of 2020. With the pandemic, the project created by the agency was a gamified event, completely online and interactive, which brought together a virtual map of the Tv´s studios to show the sustainable practices that are underway. The website presented the contents in videos, infographics, featured games and tests, in the fact or fake style, which generated awards for the best placed in the ranking of the games. The pioneering initiative was a success, with more than 3 thousand views on the platform, accounting for more than 1,300 unique users over the course of 5 days in a row. To create a complete gamification with the best results, PlayerUm's CEO, Flávio Stoliar, highlights some important tips: 1. Empathy - Know the pains, needs and desires of your target audience; 2. Storytelling - Tell a story and give visibility to the journey and the progression of the players; 3. Application - Study and use the best and most current languages and tools; 4. Platform - Distribute your game on an easily accessible, friendly and secure platform; 5. Mechanics - Being a game or any other app, the focus is on dynamism and interactivity; 6. User Experience - Make life as easy as possible for users and their sensory experience; 7. Competition - Offer tangible and (mainly) intangible rewards to the best players and teams; 8. Collaboration and socialization - Engage by group spirit and make your audience feel part of the action; 9. Rankings and Achievements - Encourage healthy competition and instigate the evolution and learning to your team; 10. Results - Track the results and KPI’s of your action for continuous improvement.
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